Avoid The Day Bookstore Pop-Up at Rockaway Brewing Company at the Beach

Sunday was a beautiful beach day and Rockaway Brewing Company at the Beach was full of thirsty beach goers, locals, and a out-of-towners.

Business was steady all day for Avoid the Day Bookstore and we came away with a good amount of money to donate to Rockaway Rising to help with their Summer Camp. We are over the moon for the kids who get to benefit from our 50% of the proceeds donation!

Our first purchases of the day were made by Joaquin and Tiffany (RBCO staffers) before we even finished setting up. The brewery employees made the day so special for us with their welcoming, supportive, and easy going vibe. It was such a pleasure to share their work space.

From 1:00 to 2:30 the music was jamming, drinks were flowing, and the book store was smiling. People browsed for beach reads, locals who heard about us on social media asked questions, and kids sifted through our children's books. The local author section was quite busy in anticipation of Jill Eisenstadt's reading that evening. 

At 2:30 Rachel Krieger lit up the book nook with glitter and her reading of "This Is Not My Hat." She had the kids enthralled wanting to hear more!

From 3:30-4:30 there was therapeutic coloring time with beer (for adults). It was nice to see everyone so immersed.

At 5pm, the local and acclaimed author of Swell, Jill Eisenstadt, read a steamy passage from her new novel. If you haven't picked one up you should. 

It was a spectacular day overall and we are so thankful to everyone who contributed their time, space, and energy and to the people who came out to support us.

And special thanks to RBCO, Max Power, Tiffany, Shane, Joaquin, Sergio, David, Rosa, Kyle, Rachel, Jill, Abby, Wayne, Jess, and Leigh for their help throughout the day.

The 1st Pop-Up

After months of collecting books, making signs, and gathering and assembling materials, Avoid The Day's first pop-up bookstore came to life on Sunday July 16, at NurtureU Wellness on Beach 116th Street.

On Saturday we ran around completing last minute errands. Getting wine from Ship to Shore to display (special summer recommendations from owner Rashida Jackson), tokens from Sayra's to give out, and cash to make sure we had enough change for all of our customers.

The setup took longer than expected but with help from Samantha Cintron, Ariel Creamer, and Jason Heuer it was assembled Saturday night by 8pm.

Sunday morning the excitement was palpable! After a quick stop at Cuisine by Claudette's to pick up their generously donated cold brew coffee, we began laying out food and prepping delicious mint and orange ice water.

We opened our doors at noon and were greeted by the  wonderful Anna Lev of Rockaway Love, who bought a much coveted edition of "The Joy of Cooking". With that, Avoid The Day had it's official first sale!

The rest of the day was a blur of activity. We had locals and tourists coming in and out, chatting us up, coloring, and buying books and t-shirts.

Gene Apodaca from NY1 stopped by at 3pm to survey the shop and interview us about the business and its first event.

You can check it out here:

At 4:30 Ariel read to the children who were gathered and they seemed to love the silliness of "The Book with No Pictures" by B.J. Novak.

It was an amazing day! We couldn't have asked for more and are so grateful to the people who came out to support us, and the businesses and authors who worked with us to make this happen.

We hope to see you at our next pop-up at the RAA Wordwaves on August 4th!  

Avoid The Day Pop-Up Bookstore is Official!!!

After months of work and contemplation I finally made it down to the courthouse in Queens to apply for my business certificate. On Monday June 12th 2017, a fellow Ladies of Business Rockaway Beach member (Rosa Stycheck) and I took the short drive from my home in Arverne to Jamaica, stopped by a tiny very hot deli and bought a form, checked our bags through the metal detectors and went to the office to make my pop-dreams come true.

Rosa held my hand through the whole process, used her expertise to help me navigate the system, and took this celebratory picture of me afterwords, holding the paper that I need in order to start really getting to work. I can't thank her enough for all the support and help she has given over the last few months.

Check back soon for updates on where and when our FIRST pop-up will be!