The 1st Pop-Up

After months of collecting books, making signs, and gathering and assembling materials, Avoid The Day's first pop-up bookstore came to life on Sunday July 16, at NurtureU Wellness on Beach 116th Street.

On Saturday we ran around completing last minute errands. Getting wine from Ship to Shore to display (special summer recommendations from owner Rashida Jackson), tokens from Sayra's to give out, and cash to make sure we had enough change for all of our customers.

The setup took longer than expected but with help from Samantha Cintron, Ariel Creamer, and Jason Heuer it was assembled Saturday night by 8pm.

Sunday morning the excitement was palpable! After a quick stop at Cuisine by Claudette's to pick up their generously donated cold brew coffee, we began laying out food and prepping delicious mint and orange ice water.

We opened our doors at noon and were greeted by the  wonderful Anna Lev of Rockaway Love, who bought a much coveted edition of "The Joy of Cooking". With that, Avoid The Day had it's official first sale!

The rest of the day was a blur of activity. We had locals and tourists coming in and out, chatting us up, coloring, and buying books and t-shirts.

Gene Apodaca from NY1 stopped by at 3pm to survey the shop and interview us about the business and its first event.

You can check it out here:

At 4:30 Ariel read to the children who were gathered and they seemed to love the silliness of "The Book with No Pictures" by B.J. Novak.

It was an amazing day! We couldn't have asked for more and are so grateful to the people who came out to support us, and the businesses and authors who worked with us to make this happen.

We hope to see you at our next pop-up at the RAA Wordwaves on August 4th!